Developing an Instrument for Measurement of Attitude toward Online Shopping
To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study is to develop an instrument for investigating and understanding consumer’s online shopping orientations and factors that influence attitude toward online shopp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Eurojournals
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7061/1/developing_an_instrument_for_measurement.pdf |