Factors influencing consumer behavioural intention and their effects on behaviour and willingness to pay for green hotels in Malaysia
Malaysia is one of the favourite destinations of tourists around the world; the numbers of tourists who visit this country increases gradually. Nowadays, environmental problems are discussed considerably, and people are starting to be aware of conservation activities. In the hotel industry, green...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/70837/1/FEP%202017%2017%20-%20IR.pdf |