Effect of exposure to global marketing activities: a study on consumption behavior among university students
Exposure to global marketing activities influences consumption behavior of consumers from any cultural layers including global, national, ethnic and individual. In a global market with a dynamic multilevel of culture, the roles of consumer individual values seems remarkable; as they are the nearest...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English English |
| Published: |
LAP Lambert Academic Publishing
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/71576/1/book.pdf http://psasir.upm.edu.my/id/eprint/71576/2/book%202.pdf |