Easy read on consumer behaviour
The study of Consumer Behaviour has never been more exciting than what has transpired in the consumer behaviour trend for at least the past 10 years. Markets all over the world have seen tremendous changes in the composition of consumers, consumers’ characteristics and more importantly, consumers’ p...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/71594/1/Easy%20read%20on%20consumer%20behaviour%20-%20cutted.pdf |