Consumer background and decision making styles of Malaysian college students
This study tested a section of consumer styles inventory (CSI) among Malaysian college students. Using stratified and simple random sampling, 2068 samples were collected from five higher learning institutions in Klang Valley, Malaysia. The study extracted seven factors through exploratory factor ana...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72113/1/Consumer%20background%20and%20decision%20making%20styles%20of%20Malaysian%20college%20students.pdf |