Determinants of customer loyalty: a review and future directions
This paper aims to provide a summary review on the existing loyalty models. It focuses on the key factors and perspectives that can assist marketing scholars and professionals in enhancing customer’s loyalty. A review of the literature has been employed to provide further understandings on customer’...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AENSI Publications
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72208/1/Determinants%20of%20customer%20loyalty.pdf |