Exploring university branding: employers’ expectation on university graduates on competency

The study investigates the employers’ expectation on the competency among a leading Malaysian public university’s graduates. The expectation is based on the employer’s perception on our graduates’ capability and performance in their job. However, the incompetent university graduates have become a pr...

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Bibliographic Details
Main Author: Abdullah, Zulhamri
Format: Article
Language:English
Published: Student Management and Development Center (SISWA-UKM) 2018
Online Access:http://psasir.upm.edu.my/id/eprint/72680/1/Exploring%20university%20branding.pdf