A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour
Purpose: The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect on...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72888/1/CHAIN.pdf |