Religion in consumer behavior research: the significance of religious commitment and religious affiliation
This study discusses the influence of religion on customers’ attitudes and behaviors mainly through religiosity and religious affiliation as important religious factors can provide a further understanding to existing research models. The challenges and limitations of religiosity and religious affili...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IJECM Pub UK
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/73764/1/Religion%20in%20consumer%20behavior%20research%20the%20significance%20of%20religious%20commitment%20and%20religious%20affiliation.pdf |