Shifting from experience economy to memorable tourism experience: an overview from ecotourism

This article provides an overview of the current literature on memorable tourism experiences (MTE) in the ecotourism sector. Malaysia, as a developing country, is improving its policies in the ecotourism sector to attract more international tourists and to generate national revenue. Thus, creating m...

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Bibliographic Details
Main Authors: Subramaniam, Thanam, Samdin, Zaiton, Ramachandran, Sridar, Puvaneswaran, Kunasekaran
Format: Article
Language:English
Published: American Scientific Publishers 2018
Online Access:http://psasir.upm.edu.my/id/eprint/73884/1/Shifting%20from%20experience%20economy%20to%20memorable.pdf