Shifting from experience economy to memorable tourism experience: an overview from ecotourism
This article provides an overview of the current literature on memorable tourism experiences (MTE) in the ecotourism sector. Malaysia, as a developing country, is improving its policies in the ecotourism sector to attract more international tourists and to generate national revenue. Thus, creating m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/73884/1/Shifting%20from%20experience%20economy%20to%20memorable.pdf |