Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y
Previous studies had explicitly examined the constructs of consumer involvement, consumer online engagement, and consumer loyalty. However, only few researchers have conducted studies to understand the relationships between these constructs especially across generations. Furthermore, studies o...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/75768/1/FEM%202018%2036%20-%20IR.pdf |