Effect of social marketing mix and attitude on farmers’ flood preparedness behavior in the east coast of Malaysia
The agricultural sector in Malaysia is exposed to natural disasters such as flood, landslide, drought, thunderstorm and other natural catastrophes. Among these, flood stands to be the most important in East Coast of Malaysia. The 2014/2015 flood in the East Coast of Malaysia caused damages to severa...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/76198/1/FP%202018%2093%20-%20IR.pdf |