Influence of user-generated content on destination loyalty among domestic millennials in Pulau Pangkor, Malaysia

The travel and tourism industries are getting stronger and lucrative among tourism organisations and entrepreneurs. Domestic millennials travellers using the usergenerated contents (UGC) via the social media platforms are predominant. The present study is undertaken to examine the effects of d...

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Bibliografische gegevens
Hoofdauteur: Jamaludin, Mazlina
Formaat: Thesis
Taal:English
Gepubliceerd in: 2018
Onderwerpen:
Online toegang:http://psasir.upm.edu.my/id/eprint/76296/1/FH%202018%2021%20IR.pdf