Destination image-satisfaction-loyalty paradigm of the world heritage sites in Malaysia
The tourism sector is experiencing a remarkable constant progress and becoming one of the fastest growing economic sectors globally. In this context, the image is an important element for the destination marketers to distinguish their destinations from others and to position themselves in this highl...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/76821/1/GSM%202018%2030%20IR.pdf |