Consumers' awareness towards nutritional label in purchasing agricultural food products
Nowadays, consumer already exposed towards the label that stated on the packaged of food they buy. The aim of food labelling is actually to provide consumers with information which may influence their purchasing decision. Thus, the aim of this paper is to determine consumers’ awareness towards nutri...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Computer Science and Information Technology, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77210/1/saes2015-64.pdf |