Consumers' perceived relationship between television advertising recall and brand purchase decision

When a customer chooses a certain brand, many factors actually influence this purchasing decision. Marketers would very much like to attribute this to advertising, but other factors like distribution, packaging, price, etc., may actually influence this purchase. However, television is a very obvious...

Повний опис

Бібліографічні деталі
Автор: Siew, Siok Peik
Формат: Дисертація
Мова:English
English
Опубліковано: 1999
Предмети:
Онлайн доступ:http://psasir.upm.edu.my/id/eprint/77868/1/t%20GSM%201999%205%20%281900118350%29.pdf