Consumers' perceived relationship between television advertising recall and brand purchase decision
When a customer chooses a certain brand, many factors actually influence this purchasing decision. Marketers would very much like to attribute this to advertising, but other factors like distribution, packaging, price, etc., may actually influence this purchase. However, television is a very obvious...
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| Formaat: | Thesis |
| Taal: | English English |
| Gepubliceerd in: |
1999
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| Online toegang: | http://psasir.upm.edu.my/id/eprint/77868/1/t%20GSM%201999%205%20%281900118350%29.pdf |