Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
Dramatic changes in the environment, ranging from developments of public concern on physical, social and economic issue to the emergence of a global marketplace - representing both threat and opportunity - is increasingly competitive nature of business market. Hence, commercial firms are beginning t...
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| Format: | Thesis |
| Language: | English English |
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2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77870/1/t%20GSM%201999%207%20%281900118353%29.pdf |