Customers' perceptions of service quality in a hypermarket
The purpose of this study is to determine the customers' perceptions and expectations on the current level of services of a hypermarket and to determine the relative importance of SERVQUAL's five dimensions. A sample of 270 respondents who had at least once shopped at Carrefour in Johor Ba...
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| Format: | Thesis |
| Language: | English English |
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2001
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77904/1/T%20GSM%202001%204%20%281900118306%29%20UPM%20IR.pdf |