Customer satisfaction response to the implementation of service quality in the printing industry
The business environment of the 2000's has been a shift in firm's emphasis away from transactional exchange toward service quality exchange. Many studies have demonstrated the effect on customer satisfaction and profitability of pursuing what has become know generically as Service Quality...
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| Format: | Thesis |
| Language: | English English |
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2001
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77910/1/t%20GSM%202001%2011%20%281900118315%29.pdf |