Impact of functional/cognitive and emotional advertisements on image and repurchase intention
In this study, we attempted to explore the role of chain steakhouse image (functional, symbolic, and experiential), pleasure, arousal, and brand satisfaction in building customer repurchase intention and to uncover the moderating impact of functional/cognitive and emotional advertisements (ads). A f...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80160/1/Impact%20of%20functionalcognitive%20and%20emotional%20advertisements%20on%20image%20and%20repurchase%20intention.pdf |