Assessing the influence of consumer education, personality and social media in halal purchase behavior
Background and Objective: Recognizing the importance of halal to Muslim consumers had caused the traders to use the concept of halal as a form of marketing. However, Muslim consumers often face problems to ensure that the products they buy, including cosmetics are truly halal as they can only rely o...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ANSI Network
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80734/1/HALAL.pdf |