Can restaurant revenue management work with menu analysis?
Menu analysis and revenue management approaches contribute to improving a restaurant’s profitability. Yet, both approaches are often implemented independently with constraints. This paper explores the potential of integrating both approaches to improve strategy formulation. Hence, this paper identif...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Palgrave Macmillan
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80853/1/MENU.pdf |