A Case Study on Pharma Sdn Bhd - Focusing on the Vitamin C Business
In the past years, Pharma Sdn Bhd's revenue was depended on the toll manufacturing business as the major revenue contributor and over-the-counter (OTC) brands. However, the toll manufacturing contract expires in end of 1999 and the management decision was to phase out the toll manufacturing...
| Main Author: | |
|---|---|
| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8132/1/GSM_1999_13_.pdf |