Partial least squares structural equation modeling using SmartPLS: a software review
In their effort to better understand consumer behavior, marketing researchers often analyze relationships between latent variables, measured by sets of observed variables. Partial least squares structural equation modeling (PLS-SEM) has become a popular tool for analyzing such relationships. Particu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/81615/1/Partial%20least%20squares%20structural%20equation%20modeling%20using%20SmartPLS%20a%20software%20review.pdf |