Profiling the segments of visitors in adventure tourism: comparison between visitors by recreational sites
The identification and understanding of the need of the customers are important for market segmentation specifically for tourism marketers. Failure to do such would fail to address the need of adventure visitors, and consequently resulting in dissatisfaction. Hence, this study focuses on the distin...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/81858/1/Profiling%20the%20segments%20of%20visitors%20in%20adventure%20tourism%20comparison%20between%20visitors%20by%20recreational%20sites.pdf |