Profiling the segments of visitors in adventure tourism: comparison between visitors by recreational sites

The identification and understanding of the need of the customers are important for market segmentation specifically for tourism marketers. Failure to do such would fail to address the need of adventure visitors, and consequently resulting in dissatisfaction. Hence, this study focuses on the distin...

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Bibliografische gegevens
Hoofdauteurs: Matthew, Nitanan Koshy, Shuib, Ahmad, Ramachandran, Sridar, Mohammad Afandi, Syamsul Herman, Kunjuraman, Velan
Formaat: Artikel
Taal:English
Gepubliceerd in: Universiti Malaysia Sarawak 2019
Online toegang:http://psasir.upm.edu.my/id/eprint/81858/1/Profiling%20the%20segments%20of%20visitors%20in%20adventure%20tourism%20comparison%20between%20visitors%20by%20recreational%20sites.pdf