An Analysis of Global Marketing Strategy for the Malaysian Wooden Furniture Industry
The wooden furniture industry has shown a remarkable achievement over the last decade, especially its export performances. This industry like other natural evolving clusters is characterised by small-and-medium-scale industries (SMIs), labour intensive and less specialise production technology. T...
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| Format: | Thesis |
| Language: | English English |
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1999
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| Online Access: | http://psasir.upm.edu.my/id/eprint/8246/1/FEP_1999_6_A.pdf |