Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
Despite the recent economic downturn, luxury fashion industry remains as one of the most profitable industries worldwide. This is because consumers are having higher purchase intention and willing to consume luxury fashion brands and goods than ever before. The growth of sales in emerging economies...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/82782/1/GSM%202019%205%20IR.pdf |