Factors affecting purchase intention of recalled halal products among Malaysian Muslim consumers
Product recalls do not only lead to the damage of company image but may also cause safety and health problems to Muslim consumers. Malaysia was shaken by several cases of halal products being recalled by the Department of Islamic Development Malaysia (JAKIM) in the past few years, hence Muslim consu...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/83073/1/FEP%202018%2037%20ir.pdf |