Forecasting movie demand using exponential smoothing and Delphi methods

Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

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Dades bibliogràfiques
Autor principal:	Mak, Kit Mun
Format:	Thesis
Idioma:	English
Publicat:	2019
Matèries:	Demand (Economic theory) Marketing
Accés en línia:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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