Forecasting movie demand using exponential smoothing and Delphi methods

Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

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Bibliografiske detaljer
Hovedforfatter:	Mak, Kit Mun
Format:	Thesis
Sprog:	English
Udgivet:	2019
Fag:	Demand (Economic theory) Marketing
Online adgang:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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