Forecasting movie demand using exponential smoothing and Delphi methods

Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia:	Mak, Kit Mun
Formatua:	Thesis
Hizkuntza:	English
Argitaratua:	2019
Gaiak:	Demand (Economic theory) Marketing
Sarrera elektronikoa:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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