Forecasting movie demand using exponential smoothing and Delphi methods

Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

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Dettagli Bibliografici
Autore principale:	Mak, Kit Mun
Natura:	Tesi
Lingua:	English
Pubblicazione:	2019
Soggetti:	Demand (Economic theory) Marketing
Accesso online:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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