Forecasting movie demand using exponential smoothing and Delphi methods

Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

書誌詳細
第一著者:	Mak, Kit Mun
フォーマット:	学位論文
言語:	English
出版事項:	2019
主題:	Demand (Economic theory) Marketing
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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