Forecasting movie demand using exponential smoothing and Delphi methods

Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

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Bibliografische gegevens
Hoofdauteur:	Mak, Kit Mun
Formaat:	Thesis
Taal:	English
Gepubliceerd in:	2019
Onderwerpen:	Demand (Economic theory) Marketing
Online toegang:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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