Forecasting movie demand using exponential smoothing and Delphi methods

Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

书目详细资料
主要作者:	Mak, Kit Mun
格式:	Thesis
语言:	English
出版:	2019
主题:	Demand (Economic theory) Marketing
在线阅读:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf

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