Satisfaction and behavioural intention of Middle Eastern tourists toward Malaysian restaurants
Satisfaction as the heart of marketing which influences behavioural intentions of customers has been neglected regarding the exploration of fast growing Middle East tourists in Malaysian restaurants. Therefore this study intended to investigate the Middle Eastern tourists’ satisfaction and behaviour...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/83107/1/FEP%202018%2036%20ir.pdf |