Uncovering online lifestyle segments using the Motivation Sequence Model

Online lifestyle market segmentation provides essential understanding of the marketplace and consumer lifestyle. Being able to identify and differentiate consumers can directly contribute to the structure and efficacy of market strategies. However, limited work has been done so far, mostly drawing o...

Повний опис

Бібліографічні деталі
Автор: Ang, Yvonne Su Ming
Формат: Дисертація
Мова:English
Опубліковано: 2018
Предмети:
Онлайн доступ:http://psasir.upm.edu.my/id/eprint/83133/1/FEP%202018%2046%20ir.pdf