Uncovering online lifestyle segments using the Motivation Sequence Model
Online lifestyle market segmentation provides essential understanding of the marketplace and consumer lifestyle. Being able to identify and differentiate consumers can directly contribute to the structure and efficacy of market strategies. However, limited work has been done so far, mostly drawing o...
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| Format: | Thesis |
| Language: | English |
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2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/83133/1/FEP%202018%2046%20ir.pdf |