Factors that influence intention to adopt fragrant rice variety among rice supply chain players in Malaysia
Malaysia depends almost exclusively on imports of fragrant rice mainly Basmati type from Pakistan and India. The import of this specialty rice showed a growing trend every year with a value of RM500 million. A new rice variety namely MRQ74 or also known as Mas Wangi that has 80% similar attribute...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/83737/1/FP%202019%2029-ir.pdf |