Antecedents of behavioural intention and prioritization of restaurant attributes affecting customer satisfaction at casual dining restaurants in the Klang Valley, Malaysia
The ultimate goal of any business especially in hospitality industry is customer satisfaction, which is defined as a customer’s perception of the performance of a product or service, with regard to his/her expectations. It is further identified as an important antecedent to repurchasing, loyalty,...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/84512/1/FSTM%202019%2021%20ir.pdf |