Trends in OEM manufacturing strategy in Malaysian furniture industry
Original Equipment Manufacturing (OEM) or contract-manufacturing strategy has been the predominant strategy employed throughout the Malaysian furniture industry over decades. However, this strategy is no longer well-suited when the industry is gradually losing its competitiveness with the emergence...
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Format: | Project Paper Report |
Language: | English |
Published: |
2019
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Online Access: | http://psasir.upm.edu.my/id/eprint/84882/1/FH%202019%2070%20IR.pdf |