What determines customers’ loyalty towards telecommunication service? mediating roles of satisfaction and trust
The purpose of this study is to: 1) examine the effects of corporate image, pricing, service quality and network quality on customer loyalty in the Malaysian mobile telecommunications sector; 2) to determine the mediating effects of customer satisfaction and trust. The study's hypotheses were t...
| Main Authors: | , , , , , |
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| Format: | Article |
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Inderscience Publishers
2020
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