Multigroup analysis using SmartPLS: step-by-step guidelines for business research
Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an efficient approach to evaluate moderation across multiple relationships in a research model. This editorial explains the importance and the usage of MGA, especially when a study intends to understand heterogeneity eff...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MAG Scholar
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/86850/1/Multigroup%20analysis%20using%20SmartPLS.pdf |