Multigroup analysis using SmartPLS: step-by-step guidelines for business research

Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an efficient approach to evaluate moderation across multiple relationships in a research model. This editorial explains the importance and the usage of MGA, especially when a study intends to understand heterogeneity eff...

Full description

Bibliographic Details
Main Authors: Cheah, Jun Hwa, Thurasamy, Ramayah, Memon, Mumtaz Ali, Chuah, Francis, Ting, Hiram
Format: Article
Language:English
Published: MAG Scholar 2020
Online Access:http://psasir.upm.edu.my/id/eprint/86850/1/Multigroup%20analysis%20using%20SmartPLS.pdf
_version_ 1796981768662810624
author Cheah, Jun Hwa
Thurasamy, Ramayah
Memon, Mumtaz Ali
Chuah, Francis
Ting, Hiram
author_facet Cheah, Jun Hwa
Thurasamy, Ramayah
Memon, Mumtaz Ali
Chuah, Francis
Ting, Hiram
author_sort Cheah, Jun Hwa
collection UPM
description Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an efficient approach to evaluate moderation across multiple relationships in a research model. This editorial explains the importance and the usage of MGA, especially when a study intends to understand heterogeneity effects (i.e., cross-cultural or gender differences) in a business research. We provide step-by-step guidelines to perform MGA using SmartPLS 3.3.2, including the assessment of measurement invariance using the measurement invariance of composite models (MICOM) procedure. We believe that this editorial will enable researchers and postgraduate students to conduct MGA with confidence to draw meaningful insights from the data and examine the differences across the groups under investigation.
first_indexed 2024-03-06T10:42:29Z
format Article
id upm.eprints-86850
institution Universiti Putra Malaysia
language English
last_indexed 2024-03-06T10:42:29Z
publishDate 2020
publisher MAG Scholar
record_format dspace
spelling upm.eprints-868502021-11-22T02:32:18Z http://psasir.upm.edu.my/id/eprint/86850/ Multigroup analysis using SmartPLS: step-by-step guidelines for business research Cheah, Jun Hwa Thurasamy, Ramayah Memon, Mumtaz Ali Chuah, Francis Ting, Hiram Multigroup Analysis (MGA) using partial least squares path modelling (PLSPM) is an efficient approach to evaluate moderation across multiple relationships in a research model. This editorial explains the importance and the usage of MGA, especially when a study intends to understand heterogeneity effects (i.e., cross-cultural or gender differences) in a business research. We provide step-by-step guidelines to perform MGA using SmartPLS 3.3.2, including the assessment of measurement invariance using the measurement invariance of composite models (MICOM) procedure. We believe that this editorial will enable researchers and postgraduate students to conduct MGA with confidence to draw meaningful insights from the data and examine the differences across the groups under investigation. MAG Scholar 2020-12 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/86850/1/Multigroup%20analysis%20using%20SmartPLS.pdf Cheah, Jun Hwa and Thurasamy, Ramayah and Memon, Mumtaz Ali and Chuah, Francis and Ting, Hiram (2020) Multigroup analysis using SmartPLS: step-by-step guidelines for business research. Asian Journal of Business Research, 10 (3). pp. 1-19. ISSN 2463-4522; ESSN:1778-8933 https://magscholar.com/asian-journal-of-business-research/vol-10-issue-3/doi-10-14707-ajbr-200087/ 10.14707/ajbr.200087
spellingShingle Cheah, Jun Hwa
Thurasamy, Ramayah
Memon, Mumtaz Ali
Chuah, Francis
Ting, Hiram
Multigroup analysis using SmartPLS: step-by-step guidelines for business research
title Multigroup analysis using SmartPLS: step-by-step guidelines for business research
title_full Multigroup analysis using SmartPLS: step-by-step guidelines for business research
title_fullStr Multigroup analysis using SmartPLS: step-by-step guidelines for business research
title_full_unstemmed Multigroup analysis using SmartPLS: step-by-step guidelines for business research
title_short Multigroup analysis using SmartPLS: step-by-step guidelines for business research
title_sort multigroup analysis using smartpls step by step guidelines for business research
url http://psasir.upm.edu.my/id/eprint/86850/1/Multigroup%20analysis%20using%20SmartPLS.pdf
work_keys_str_mv AT cheahjunhwa multigroupanalysisusingsmartplsstepbystepguidelinesforbusinessresearch
AT thurasamyramayah multigroupanalysisusingsmartplsstepbystepguidelinesforbusinessresearch
AT memonmumtazali multigroupanalysisusingsmartplsstepbystepguidelinesforbusinessresearch
AT chuahfrancis multigroupanalysisusingsmartplsstepbystepguidelinesforbusinessresearch
AT tinghiram multigroupanalysisusingsmartplsstepbystepguidelinesforbusinessresearch