Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
Purpose: Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of compulsive buying, which are conceptualized as impulsive and obsessive–compulsive buying, and the mediation effect of b...
| Үндсэн зохиолчид: | , , , , |
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| Формат: | Өгүүллэг |
| Хэл сонгох: | English |
| Хэвлэсэн: |
Emerald Publishing
2020
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| Онлайн хандалт: | http://psasir.upm.edu.my/id/eprint/88229/1/ABSTRACT.pdf |