Consumers' attitudes towards locally manufactured high involvement products: a systematic review

The increased level of market globalization has necessitated inculcation of positive attitudes towards locally manufactured high involvement products in consumers. While several governments are concerned about this, scholars have also given attention to this development and as a result, a need to as...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza, Jo, Ann Ho
التنسيق: مقال
اللغة:English
منشور في: Canadian Center of Science and Education 2020
الوصول للمادة أونلاين:http://psasir.upm.edu.my/id/eprint/88252/1/Consumers%E2%80%99%20attitudes%20towards%20.pdf