Cultural similarity effect on the relationship quality between exporters and intermediaries and export performance of SMEs
Quality is a crucial component for developing a relationship between SME exporters and exporter intermediaries. The key role that quality plays in enhancing the performance of SMEs in foreign markets has been highlighted. Additionally, in order to support the development of such a relationship, cult...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88321/1/ABSTRACT.pdf |