Developing an integrative customer satisfaction model: an application of customer experience in Malaysian e-banking services
Electronic Banking (e-banking) is referred to e-finance services, provided by the banks in the form of goods or services through electronic delivery systems. The emergence of e-banking since its inception has played a major role in the country’s economic development and boosting customer satisfactio...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science & Engineering Research Support Society
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88409/1/ABSTRACT.pdf |