Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant
The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate soc...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/88595/1/ABSTRACT.pdf |